NOW NOW by Woolworths

Joining forces with an industry leader like Woolworths to launch their new fast food eatery, NOW NOW, was a groundbreaking moment for our digital marketing team. It marked the convergence of expertise, innovation, and a shared commitment to redefining the fast-food experience.

A Visionary Partnership

From the very beginning, it was clear that Woolworths had a visionary approach to NOW NOW. They were not merely launching a fast food eatery; they were creating a brand that prioritized quality, freshness, and convenience—a brand that would resonate with modern consumers seeking healthier, tastier options.

Crafting a Digital Presence

As the digital marketing team behind NOW NOW, our role was to bring this vision to life online. We understood that the digital realm was where NOW NOW would connect with its audience, tell its story, and showcase its delectable offerings.

Our journey began with crafting a digital strategy that aligned with NOW NOW's values. We designed an authentic feed that mirrored the eatery's vibrant and fresh ambiance. Every element, from the copy to the visuals, is meticulously created to reflect the brand's commitment to quality.

Engaging Content Creation

Content was at the core of our digital strategy. We create mouthwatering visuals and videos that showcase NOW NOW's signature dishes. Each piece of content is aimed at evoking not just hunger but an appreciation for the art of fresh fast food done right.

Community Building

Launching NOW NOW was more than just presenting a menu; it was about inviting people to join a fresh, fast food movement. Our digital marketing team engages with the audience on social media, encouraging conversations about good food on the go. We celebrate the NOW NOW community and make each customer feel like a part of something bigger.

Nurturing Growth

As NOW NOW grew, so did its digital presence. We continued to adapt and evolve our strategy, staying ahead of industry trends and embracing new technologies. We utilised data analytics to gain insights into audience preferences and tailor our marketing efforts accordingly.

The Impact

Today, NOW NOW is not just a fast food eatery; it's a destination for those seeking a quick, delicious, and conscientious meal. Our partnership with Woolworths has resulted in a digital presence that mirrors the brand's values and resonates with a diverse and engaged audience.

Our journey with NOW NOW has been a testament to the power of collaboration. It's a reminder that when a forward-thinking brand teams up with a dedicated digital marketing team, they can create not just a brand but an experience that transcends expectations. Together with Woolworths, we've not only launched NOW NOW; we've redefined fast food for a new generation