Acquiring Norman Goodfellows as a client in 2020 was a milestone for our agency and a testament to our expertise in organic social media marketing. As a renowned purveyor of fine wines and spirits, Norman Goodfellows had a reputation for excellence that extended beyond the shelves of their stores. Our journey with them began as we set out to translate their legacy into a captivating digital narrative.

Understanding the Legacy

Norman Goodfellows' legacy was built on a foundation of quality, expertise, and a passion for exceptional libations. Our first task was to deeply understand this legacy and the values that had endeared them to their customers over the years. We aimed to mirror these values in our social media strategy.

Crafting a Digital Persona

To effectively convey Norman Goodfellows' essence on social media, we developed a digital persona that encapsulated their commitment to quality, craftsmanship, and customer delight. This persona would serve as the guiding light for our content creation and engagement strategies.

Content that Tasted Exceptional

We believed that social media was not merely a platform for showcasing products but an opportunity to tell a story. We curated authentic content that celebrated the artistry behind each bottle, the stories of their suppliers, and heroing the NGF team in each of their legendary stores.

Our social media posts are not just about products; they are about experiences—pairing fine wines with gourmet cuisine, discovering cocktail recipes, and celebrating milestones with a toast. Each post aimed to transport the audience into the world of Norman Goodfellows, where every sip is an experience.

Engagement & Community Building

Building a community around Norman Goodfellows was at the core of our strategy. We actively engaged with the audience, responding to comments, answering inquiries, and fostering conversations about wine, spirits, and offering the brand’s expertise. Our goal was to make every follower feel like a valued connoisseur and a part of the Norman Goodfellows family.

Staying Relevant

We recognized the importance of staying current and relevant. In a rapidly changing digital landscape, we adapted our strategy to embrace emerging trends, from interactive content that engaged and educated the audience.

Nurturing Growth

Over time, our partnership with Norman Goodfellows bore fruit. Their social media presence flourished, with a growing and engaged audience that looked forward to their daily dose of inspiration. Our data-driven approach allowed us to continually refine our strategies, ensuring that our efforts were delivering measurable results.

The Impact

Acquiring Norman Goodfellows as a client wasn't just a business venture; it was a journey of crafting a digital narrative that celebrated a heritage, industry leadership, and the joy of savoring life's finer moments. Together, we transformed their legacy into a captivating digital experience, making Norman Goodfellows not just a place to buy fine spirits but a destination for enthusiasts to connect, learn, and revel in the art of indulgence.

Our journey with Norman Goodfellows was a testament to the power of organic social media marketing, storytelling, and the magic that happens when an agency becomes an extension of its client's legacy. Together with Norman Goodfellows, we raised a digital toast to the finer things in life.